Development
SHASN
SHASN
From zero demand to ₹35L/month. BBB built SHASN as a category creator, not just a product brand.
From zero demand to ₹35L/month. BBB built SHASN as a category creator, not just a product brand.
Year
2022–2024
Year
2022–2024
Year
2022–2024
Client
SHASN
Client
SHASN
Client
SHASN
Industry
Gaming / D2C
Industry
Gaming / D2C
Industry
Gaming / D2C
Project Duration
24 months
Project Duration
24 months
Project Duration
24 months
Overview
A completely new category product with zero awareness, zero demand, and no D2C infrastructure.
Challenges
₹0 starting revenue
No category awareness
No proven demand
No D2C ecosystem
High-ticket product (~₹4000)
Solution
Built entire D2C stack from scratch
Designed brand positioning (category creation)
Created full-funnel marketing system
Built content for awareness + conversion
Introduced retention + repeat purchase strategy
Result
₹0 → ₹35L/month
Profitable D2C scale
Strong brand recall
Fully built growth engine
Latest Projects
Development
SHASN
SHASN
From zero demand to ₹35L/month. BBB built SHASN as a category creator, not just a product brand.
From zero demand to ₹35L/month. BBB built SHASN as a category creator, not just a product brand.
Year
2022–2024
Year
2022–2024
Year
2022–2024
Client
SHASN
Client
SHASN
Client
SHASN
Industry
Gaming / D2C
Industry
Gaming / D2C
Industry
Gaming / D2C
Project Duration
24 months
Project Duration
24 months
Project Duration
24 months
Overview
A completely new category product with zero awareness, zero demand, and no D2C infrastructure.
Challenges
₹0 starting revenue
No category awareness
No proven demand
No D2C ecosystem
High-ticket product (~₹4000)
Solution
Built entire D2C stack from scratch
Designed brand positioning (category creation)
Created full-funnel marketing system
Built content for awareness + conversion
Introduced retention + repeat purchase strategy
Result
₹0 → ₹35L/month
Profitable D2C scale
Strong brand recall
Fully built growth engine
Latest Projects
Development
SHASN
SHASN
From zero demand to ₹35L/month. BBB built SHASN as a category creator, not just a product brand.
From zero demand to ₹35L/month. BBB built SHASN as a category creator, not just a product brand.
Year
2022–2024
Year
2022–2024
Year
2022–2024
Client
SHASN
Client
SHASN
Client
SHASN
Industry
Gaming / D2C
Industry
Gaming / D2C
Industry
Gaming / D2C
Project Duration
24 months
Project Duration
24 months
Project Duration
24 months
Overview
A completely new category product with zero awareness, zero demand, and no D2C infrastructure.
Challenges
₹0 starting revenue
No category awareness
No proven demand
No D2C ecosystem
High-ticket product (~₹4000)
Solution
Built entire D2C stack from scratch
Designed brand positioning (category creation)
Created full-funnel marketing system
Built content for awareness + conversion
Introduced retention + repeat purchase strategy
Result
₹0 → ₹35L/month
Profitable D2C scale
Strong brand recall
Fully built growth engine